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How many times are companies faced with the challenge of enhancing appearance, lowering part cost and improving performance with a minimal investment in tooling? The answer is always! This is especially true today, when product life cycles are much shorter and companies are trying to capture market share with new products quickly and profitably. Profits are dependent upon sales volume, return on investment and manufacturing cost, which are all affected by product design. Design will ultimately dictate how the product looks, functions and costs, having a direct impact on sales and profits. This correlation is best explained using a case study describing how design objectives can be achieved using rotational molding as the process of choice. The case study will examine the development of a rotationally molded stand used to support a pool chlorinator. Although this is a relatively simple part, the results clearly demonstrate the benefits of rotational molding when parts are properly designed.