Marketing & Design

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Description

If a survey were conducted amongst engineers and rotational molders requesting them to list the most important qualifications for a good designer, most would limit the list to technical knowledge. Few would include artistic skills, graphics, styling and marketing knowledge. However, when we are consumers looking for a TV, car, piece of furniture or any other personal item, how do we make our selection when price and performance are comparable? That’s right, we choose based on how the product looks! We look for a product that reflects our personal tastes and represents who we are. Products are designed with character, whether it is intentional or not.

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