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Rotational molding is continuing to expand into new markets as traditional ones such as tanks mature and become less profitable. New applications are discovered as designers creatively apply the unique benefits of the rotational molding process to previously untapped markets. One of these is point of purchase displays, or POPs, which are a goldmine of opportunity for rotational molders. POPs store and display items to be purchased by consumers at the retail level. They are intended to enhance product sales by attracting customers with appealing graphics, clever designs and unique display of merchandise. These products can range from displaying potato chips to hand tools.