Tradename: Icehole
Company: Icehole
  • This rugged rotationally  molded cooler was designed for IceHole a few years ago in response to their desire to introduce a unique military style ice chest for the outdoors man. Well designed consumer products must communicate a message to their perspective buyer through their appearance.  Character and a specific message can be conveyed with great industrial design. The ribbed external design, combined with custom designed rubber latches and corner bumpers are a few of the design elements applied to this product to project its desired military rugged image. A matter of fact all their marketing and advertising promotion refer to these features as part of their image.

  • Various views of the Icehole cooler illustrate details of the rubber latches, corner bumpers, ribbed external shell, integrally molded in hinge, drain plug and soft rubber gasket. All these functional details were designed to brand the product with identifiable features which reinforced the rugged look of this cooler.

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