Integrated Design

This will be the first of many editorials that will express my personal viewpoints of design's impact on product sales, competitive advantage and performance. These editorials will express my opinions, knowledge and experience about product design as it pertains to the rotational molding business. My intentions are to raise your awareness of good design and its benefits to your company. I encourage you send email your comments to me at paloian@idsys.com. In this first editorial I would like to share my impressions of the rotational molding community in India, India's business opportunities and the rotational molding community's perception of design. These opinions are based on my second trip to India; the first trip was two years ago when the first SARD conference was held in Mumbai and Delhi. My appreciation for the culture, people and history was enriched with my second trip. I was astonished by the rapid economic growth and pace of change which was evident everywhere I turned. To one side I saw 30 storey high rise apartments being constructed adjacent to small mud huts. High tech corporate buildings were surrounded by street vendors selling traditional Indian handmade goods. Traffic jammed streets were excavated by dozens of women hand digging trenches, while world class modern shopping malls were being erected with huge cranes. This same dichotomy of old versus new, labor intensive versus automated and traditional versus state of the art was observed during my tours of manufacturing facilities. The signs of change were everywhere. Rotational molding companies which only a few years ago were 100% vertically integrated, making everything from the machinery to the molds and parts, were now beginning to focus on a particular aspect of their business. This evolution and growth which took place in the US overa period of 100years is happening in India within one tenth the time.

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