Integrated Design

An IDS creation evolves as the design team selects a single concept from an abundance of ideas. The team’s strategy incorporates objectivity, creativity and focus on the client’s unique requirements. This open-minded approach provides fertile ground for exploring innovative ideas targeted to the client’s specific needs. Never rushing to settle on one concept, the design team constantly challenges itself to evaluate a wide range of ideas, which are typically developed with a variety of materials and techniques, appropriate to the task.

IDS investigates new shapes to create a memorable product identity, developing hundreds of variations with pencil sketches, before a particular design is chosen. By way of illustration, these sketches depict a few of the numerous concepts developed for Defelsko’s highly-prized handheld coating thickness meter.