Integrated Design

Industrial Design & Marketing Synergy

Posted by Michael Paloian on 11 June 2010

Tags: design, industrial design, business, new product, marketing

Is good design important to your bottom line? Can it really increase sales and profitability or is just a luxury that is limited to large corporations? All of you already know the answers to these questions. You are living testaments to the simple truth that good design is inseparable with growth, sales and profitability. Every time any of us shops, we make decisions based on our individual perceptions of quality, aesthetics, function and value. A product’s design can be thought of as a symbol for a company and its values. In today’s impersonal internet based economy where billions of dollars are exchanged each day based on images and descriptions, perception is everything. There is no salesman to pitch a product. The product must speak to the buyer through its appearance by stimulating an emotional desire to be purchased. This magical connection can only be achieved with good design and marketing. There are countless products and companies who manufacture them, which have seamlessly integrated highly sophisticated marketing programs with design to maximize sales. Most of these companies have become household names as a result of their efforts. We know them as General Motors, Nabisco, Coca Cola, Shell, Rolex, Tiffany and Apple Computer. They have all benefited from industrial designers who understand the market and how the product should be designed for the targeted customer. 

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