Viewing entries tagged with 'proportion'

Looking Good- It’s All About Form and Proportions

Posted by Michael Paloian on 10 May 2010

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Have you ever wondered why some things strike you as beautiful and others look really bad? Next time you go shopping for a car, furniture, jewelry, a vacuum cleaner or whatever new gadget you must own, ask yourself this question and take a close look at your new purchase. Look at their overall shape and notice proportions of various features within the product. Although all humans share a common fundamental sense of what is proportionally correct, the precise balance between what is visually appealing or unappealing will vary according to a number of factors. The Greeks tried to define beauty based on the ratio of 1 : 1.618 established by the mathematician Euclid of Alexandria in 300 BC. This ratio influenced all Greek architecture including the Parthenon as well as classical paintings, furniture and sculptures for more than two millennium.  Even today contemporary buildings, graphic layouts and products are still based on this ratio.

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