Integrated Design

Marketing & Design

Posted by Michael Paloian on 18 May 2010

Tags: design, marketing, product, concept, strategy, OEM

If a survey were conducted amongst engineers and rotational molders requesting them to list the most important qualifications for a good designer, most would limit the list to technical knowledge. Few would include artistic skills, graphics, styling and marketing knowledge. Yet, when we become consumers looking for a TV, car, piece of furniture or any other personal item, how do we make our selection if price and performance are comparable? That’s right, by how the product looks! We look for a product that reflects our personal tastes and represents who we are. Products are designed with character, whether it is intentional or not. If a product looks cheap, it probably is. If a product is expensive, it is usually expensive for a reason.  

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