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Industrial designers know that developing a successful product means more than simply solving an engineering problem or specifying what materials to use. Imparting a character and personality to a product, one that reflects the values of the manufacturing company, is as important to the product's success as the actual functioning of the product itself. Strategically imparting these attributes in the design requires true artistic talents in addition to exceptional technical skills.
Flexibility and a willingness to adapt to changing circumstances will enable smaller industrial design firms to succeed when the economy is sluggish.