Aesthetics and Product Branding
Bruker performed an extensive worldwide search for an industrial design which would satisfy requirements for the design and development of a new product. After reviewing more than 100 design firms while narrowing the search to the three top contenders, Integrated Design Systems was selected to work with their team to develop a new product.
This exciting opportunity challenged us on many levels to work with a world-class leader in atomic force microscopy. We worked hand-in-hand with Bruker’s engineering team to develop a workstation, acoustic isolation chamber, and an atomic force microscope with its peripheral equipment. All of these products were developed to visually reinforce Bruker’s identity as a world leader in this technologically challenging and sophisticated market.