Aesthetics and Product Branding
ICS (Innovative Control Systems)
ICS is the market leader in supplying equipment and materials for automated car wash services. Their products include automated kiosks associated with customer selection car wash services and payment transactions, as well as waterproof keyboards associated with controls. IDS was retained by ICS to assist them in developing a product line for a new generation of kiosks for both American and European markets.
Our design language for this product line symbolizes full integration of form and function with a dominant, simple overall form carried throughout the product. Application of ICS’s trademark blue was applied throughout the product line, maintaining continuity in reinforcing their brand identity. Bold graphics were strategically placed across all products for customization of private labeling, as well as corporate branding.