Aesthetics and Product Branding
Directa Dental Group – Parkell
Parkell is a manufacturer of dental equipment that’s recognized throughout the world. Their leadership position has been attained by offering their customers high-quality products at affordable prices. Integrated Design Systems is proud to have shared in their success for more than a decade by developing a broad range of products ranging from UV curing wands to ultrasonic plaque removal scalars.
All of these products have been designed to provide Parkell with a distinctive look that balances aesthetics with ergonomics, as well as cost-effective manufacturing with reliability. Our design team has always attempted to examine each product based on its purpose and design it within a form which intuitively expressed its function. The products we’ve designed for Parkell have enabled their marketing team to compete within a highly competitive market by offering the best value, which has solidified their brand.