Aesthetics and Product Branding
The water purification division of Lonza Corporation offers a broad range of chemicals and systems for purifying water for pools as well as municipalities. IDS has enjoyed a long-standing relationship with Lonza, developing numerous water purification products for more than two decades. Our designs have managed to unify Lonza’s broad range of products with a cohesive corporate identity associated with quality and reliability.
Lonza’s marketing and sales teams have appreciated the importance of maintaining high-quality designs throughout their product line, which has enhanced their market share as well as their sales. Over many years, this appreciation has evolved, during which the company has enjoyed measurable increases in sales based on the high-quality products associated with their name.