Aesthetics and Product Branding
Audiophile Reference Stereo System
The high-end audiophile market is comprised of hundreds of small high-tech companies vying for a slice of this specialized exotic market. Prices for audiophile equipment typically exceed $30,000 and some can cost more than $250,000. The clientele in this marketplace is searching for the ultimate sound reproduction, as well as craftsmanship and design which is commensurate with owning the best.
Viola is recognized around the world as offering the best sound reproduction for the sophisticated audiophile. Our design for their Spirito preamp and Bravo amplifier provided them with an image which reinforced their leadership role as the world’s best stereophonic sound. This image was obtained by unifying the four modules within the system with a vertical pattern, visually tying all the units into a cohesive form while emphasizing a horizontal pattern for the main chassis.