Archives for Plastic Design

Invest in Product Design for Greater Cost Reduction

Investment in product design for greater cost reduction applies to many production industries. But, one of the great ironies of rotational molding—a good illustration—is that the primary benefit of low-cost molds is also the reason most investors are not willing to invest in good design. Perhaps this mindset originates from the simple fact that mold is tangible. After investing money in a mold, the result is a physical thing that can yield production parts. If the mold can be created with minimal design at the lowest possible investment, why should there be an additional investment in product design? Mold is
Read More

Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

The Unrelenting Expectation of Excellence in Design

Not long ago, many of us experienced the worst economic downturn since the Great Depression of the 1930s. Those times were tough for business, and a quick turnaround was nowhere on the horizon. So, what does a business do when the US economy is in a slump? Maybe you can stop working and live off the government, or you can seek new business opportunities through innovation. Innovation, hopefully, leads to new products, new markets and increased sales. What’s more, innovation can fuel positive change in the best of times. Innovation starts with an idea that is developed into a successful
Read More

Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, and Product Design.

How Industrial Design Improves Your Product in the Marketplace

Industrial designers provide a unique perspective to a product’s embodiment, bridging the gap between engineering and marketing. Although the industrial design profession has existed for more than 80 years, it remains largely unknown by many people. Worse, it is underutilized by industry. Industrial designers provide the conduit between marketing and engineering by interpreting concepts into visual embodiments of the new product. Unlike engineers who focus on function, performance, reliability and manufacturability, industrial designers focus their attention on the application and the user. All products are designed to serve a purpose ultimately benefiting mankind. They should, therefore, be designed with a
Read More

Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, and Product Design.

Good Design Makes All The Difference in the World

When I attended an international business and industry conference a while back, I was pleasantly surprised to see and hear a great deal of interest in excellence in product design. I spoke with many CEOs of major rotational molders in the US and around the globe who were either hiring designers directly or seeking qualified consultants. Many of the presentations, including the event’s keynote address, emphasized the importance of good design. It always plays an essential role in the development of the rotational molding industry. I have been writing about the importance of product design excellence for many years and
Read More

Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

Transparency: The Critical View of Your Customer

Designing products is always challenging. Perhaps it’s industrial design, medical product design or other projects in the industry, a number of personalities and talents are required to create the next best wonder widget. Talented product designers must be empathetic, observant, open-minded, analytical and creative. Plus, they must be convincing, opinionated, stubborn and extremely creative. But, another trait that is often overlooked is being a great communicator. Yes, designers must be good communicators with project team members as well as with their customers. Effective communication requires insight into another person’s perceptions and thought processes. Therefore a designer must also be perceptive
Read More

Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

Product Branding: What Does It Really Mean?

Everyone has heard the term “product branding.” These words are often used by marketing companies, advertising firms, industrial design firms and the media. But what does product branding really mean and how is it affected by product design? Product branding refers to the instantaneous association you make between a product and its Original Equipment Manufacturer (OEM). Corporations have discovered how effective product branding is as part of their marketing strategy, and utilize it as an extremely important marketing tool. Product branding plays such an important part of sales and marketing that companies invest hundreds of thousands to millions of dollars
Read More

Categories: Blog, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

Top Six Capabilities Designers Want in Custom Rotational Molders

Over the years, I’ve designed many rotational molded parts and projects. And I’ve worked with dozens of molders throughout the country. Although the process is called rotational molding, each molder is actually unique. Their work is based on a plan layout, staff, equipment, business model, preference of resins and capabilities. The United States claims to have more than 400 rotational molders, but only a small percentage of this list are willing or capable of molding complex custom molded plastic parts. Many custom molders, for example, require high production minimum orders before quoting a potential project. Some molders limit part size,
Read More

Categories: Blog, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

Starting Gate: How to Successfully Begin Product Design

Clearly, the most critical phase of any design project is the first step. At the starting gate is when you set the all-important criteria and some concepts for your product design. Accurately defining specifications is absolutely essential for launching any successful industrial design project. The first step is clearly defining what it is you’re after because without knowing that, you’ll never get it. It’s surprising, but this step is either trivialized or omitted in the design process. I often work with companies developing a new product based on a sketchy description of what it is and how it should perform.
Read More

Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

The Importance of Designing With Impact!

Exactly WHY do some companies outsell their competitors by ten to one…and at premium prices? Usually, it’s because their products resonate with, and are highly desired by, their customers. Plus, these buyers are willing to pay the bigger price tag for a brand name product. These products have earned a branded reputation for a number of reasons, all of which can be summarized in one word: IMPACT. Products with strong brand-name recognition make an impact and connection with their target audience. Product branding describes the marketing strategy that establishes a strong preference and allegiance for a particular product versus the
Read More

Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

How Engineering, Product Design and Art Achieve Quality

Engineering, product design and art are distinctly different from one another. Yet they all share the same principles of quality…and lead to success. To illustrate, the engineering field is always associated with technology and the application of sciences to achieve a utilitarian objective. Design, on the other hand, embodies the disciplines of engineering with artistic values to achieve an aesthetically utilitarian objective. And art is frequently associated with nonfunctional mediums that express emotional, religious, social or political perspectives with symbolism. It’s interesting to note, however, that these three disciplines are all interrelated. They will often blur the boundaries between each
Read More

Categories: Blog, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.