Archives for Product Design

Brainstorming: The Root of All Great Product Designs

The best product designs often represent the outpouring of ideas from many individual contributors with different perspectives and objectives. A great analogy to describe this process is to compare it to eight people standing around a statue and describing what they see from their perspective. Each person will view the same object from a different position and thus describe it from their point of view. The culmination of all these interpretations will provide a much truer description of the statue, versus a single viewer’s point of view. This process of collaboration is often referred to as brainstorming. Effectively managing a
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

Product Design: Perception, Imagination and Design

The boundaries of the product design profession are often blurry. These can range from simple ideas to those specifying a resin grade or surface gloss. Product designers interact with diverse people including inventors, presidents of companies, product managers, marketing specialists, manufacturing experts, engineers and scientists. They also include countless others who dream up better ways to solve problems in our daily lives. Within this relatively small profession are a select group of designers who can transform the obvious into the extraordinary. This requires a magical mix of talent, intelligence, knowledge, imagination, and the ability to perceive things not as they
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Categories: Blog, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

Design Analysis: A Critical Part of the Design Process

Industrial design and product design are often thought of as creative professions that are exclusively motivated by a free and open spirit, focused on developing a revolutionary new product. Although there is some truth in this ideal, there is another essential aspect to design that is often ignored: design analysis. The reason design analysis is ignored is because it isn’t exciting or emotionally charged. Really good design analysis requires patience, logic, objectivity, extensive technical knowledge, keen observational skills, and methodical procedures. Great designs are never developed from start to finish without numerous revisions and checkpoints throughout the process. The need
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

The Top Five Essentials for a Successful Product

What are the five topmost important considerations for a successful product? This brief editorial will answer this question with the list of equally-weighted factors provided below: Number 1 – Satisfying Market Needs with Product Solutions All products fulfill market needs at some level of importance. A highly successful product provides potential customers with major benefits that increase their value and demand. The challenge for entrepreneurs as well as established companies is identifying market opportunities. Once those opportunities have been defined, designers and engineers are called upon to develop a product that will satisfy the needs of the market. Product success
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

Invest in Product Design for Greater Cost Reduction

Investment in product design for greater cost reduction applies to many production industries. But, one of the great ironies of rotational molding—a good illustration—is that the primary benefit of low-cost molds is also the reason most investors are not willing to invest in good design. Perhaps this mindset originates from the simple fact that mold is tangible. After investing money in a mold, the result is a physical thing that can yield production parts. If the mold can be created with minimal design at the lowest possible investment, why should there be an additional investment in product design? Mold is
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

The Unrelenting Expectation of Excellence in Design

Not long ago, many of us experienced the worst economic downturn since the Great Depression of the 1930s. Those times were tough for business, and a quick turnaround was nowhere on the horizon. So, what does a business do when the US economy is in a slump? Maybe you can stop working and live off the government, or you can seek new business opportunities through innovation. Innovation, hopefully, leads to new products, new markets and increased sales. What’s more, innovation can fuel positive change in the best of times. Innovation starts with an idea that is developed into a successful
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, and Product Design.

How Industrial Design Improves Your Product in the Marketplace

Industrial designers provide a unique perspective to a product’s embodiment, bridging the gap between engineering and marketing. Although the industrial design profession has existed for more than 80 years, it remains largely unknown by many people. Worse, it is underutilized by industry. Industrial designers provide the conduit between marketing and engineering by interpreting concepts into visual embodiments of the new product. Unlike engineers who focus on function, performance, reliability and manufacturability, industrial designers focus their attention on the application and the user. All products are designed to serve a purpose ultimately benefiting mankind. They should, therefore, be designed with a
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, and Product Design.

Good Design Makes All The Difference in the World

When I attended an international business and industry conference a while back, I was pleasantly surprised to see and hear a great deal of interest in excellence in product design. I spoke with many CEOs of major rotational molders in the US and around the globe who were either hiring designers directly or seeking qualified consultants. Many of the presentations, including the event’s keynote address, emphasized the importance of good design. It always plays an essential role in the development of the rotational molding industry. I have been writing about the importance of product design excellence for many years and
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

Transparency: The Critical View of Your Customer

Designing products is always challenging. Perhaps it’s industrial design, medical product design or other projects in the industry, a number of personalities and talents are required to create the next best wonder widget. Talented product designers must be empathetic, observant, open-minded, analytical and creative. Plus, they must be convincing, opinionated, stubborn and extremely creative. But, another trait that is often overlooked is being a great communicator. Yes, designers must be good communicators with project team members as well as with their customers. Effective communication requires insight into another person’s perceptions and thought processes. Therefore a designer must also be perceptive
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

Product Branding: What Does It Really Mean?

Everyone has heard the term “product branding.” These words are often used by marketing companies, advertising firms, industrial design firms and the media. But what does product branding really mean and how is it affected by product design? Product branding refers to the instantaneous association you make between a product and its Original Equipment Manufacturer (OEM). Corporations have discovered how effective product branding is as part of their marketing strategy, and utilize it as an extremely important marketing tool. Product branding plays such an important part of sales and marketing that companies invest hundreds of thousands to millions of dollars
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Categories: Blog, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.