Archives for blog

Design Analysis: A Critical Part of the Design Process

Industrial design and product design are often thought of as creative professions that are exclusively motivated by a free and open spirit, focused on developing a revolutionary new product. Although there is some truth in this ideal, there is another essential aspect to design that is often ignored: design analysis. The reason design analysis is ignored is because it isn’t exciting or emotionally charged. Really good design analysis requires patience, logic, objectivity, extensive technical knowledge, keen observational skills, and methodical procedures. Great designs are never developed from start to finish without numerous revisions and checkpoints throughout the process. The need
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

The Top Five Essentials for a Successful Product

What are the five topmost important considerations for a successful product? This brief editorial will answer this question with the list of equally-weighted factors provided below: Number 1 – Satisfying Market Needs with Product Solutions All products fulfill market needs at some level of importance. A highly successful product provides potential customers with major benefits that increase their value and demand. The challenge for entrepreneurs as well as established companies is identifying market opportunities. Once those opportunities have been defined, designers and engineers are called upon to develop a product that will satisfy the needs of the market. Product success
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

The Unrelenting Expectation of Excellence in Design

Not long ago, many of us experienced the worst economic downturn since the Great Depression of the 1930s. Those times were tough for business, and a quick turnaround was nowhere on the horizon. So, what does a business do when the US economy is in a slump? Maybe you can stop working and live off the government, or you can seek new business opportunities through innovation. Innovation, hopefully, leads to new products, new markets and increased sales. What’s more, innovation can fuel positive change in the best of times. Innovation starts with an idea that is developed into a successful
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, and Product Design.

Good Design Makes All The Difference in the World

When I attended an international business and industry conference a while back, I was pleasantly surprised to see and hear a great deal of interest in excellence in product design. I spoke with many CEOs of major rotational molders in the US and around the globe who were either hiring designers directly or seeking qualified consultants. Many of the presentations, including the event’s keynote address, emphasized the importance of good design. It always plays an essential role in the development of the rotational molding industry. I have been writing about the importance of product design excellence for many years and
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

The Importance of Designing With Impact!

Exactly WHY do some companies outsell their competitors by ten to one…and at premium prices? Usually, it’s because their products resonate with, and are highly desired by, their customers. Plus, these buyers are willing to pay the bigger price tag for a brand name product. These products have earned a branded reputation for a number of reasons, all of which can be summarized in one word: IMPACT. Products with strong brand-name recognition make an impact and connection with their target audience. Product branding describes the marketing strategy that establishes a strong preference and allegiance for a particular product versus the
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, Product Design, and Rotational Molding.

Characteristics of Product Design

Exactly what does product design or industrial design have to do with these human characteristics? My answer is EVERYTHING. The design process requires you to think, analyze, assess options and make decisions based on your values. It doesn’t matter if you are designing a logo, a chair, a building or a rotationally-molded tank, the final design solution will depend upon your character, integrity and morals. How are these human traits related to design? Here are my thoughts. Let’s start with honesty. I’m sure many of you have heard someone use the term “honest design.” But what is honest design? It’s
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Categories: Industrial Design, Medical Product Design, Plastic Design, and Product Design.

Concept Refinement and the Road to Design Perfection

Previously, I’ve written about the importance of developing many concepts before settling on a final product design direction. Developing a concept is a critical step in product design that defines the premise for all subsequent decisions throughout the development process. Design concepts loosely define the project direction. The specificity of a concept may range from something as vague as a scribbled sketch or cardboard model to a photorealistic industrial design rendering. In any case, concepts always require further, detailed development. Concept refinement can take any number of paths depending on the project and the designer. Here are some examples of
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Categories: Blog, Industrial Design, Medical Product Design, Plastic Design, and Rotational Molding.

Define the Specifications: The Critical First Step in Any Product Design Project

Before anything else, every design project or product must comply with a set of functional requirements. It is a defined plan. Otherwise, it isn’t a product at all. Perhaps it’s simply a useless object or trash. Or maybe it is artwork. The first, and most critical step, in any product design project is to define the specifications in detail. This establishes the common foundation upon which all subsequent decisions will be made as the project evolves. A well-written set of product specifications not only outlines the definition of the product but also provide a framework for setting priorities and performance
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, and Rotational Molding.

Understanding Creativity—the Magical Factor in Product Design

In a broad perspective, design is at the center of humanity and civilization. It’s what defines culture, history and the world we live in. Humans or nature have designed virtually everything around us, and that’s probably why the design factor is often overlooked. But when the design is noticed, it is typically discussed in terms of its function, appearance or ease of use. And all of those factors link to a common baseline that dictates or supports the final design solution. We call it creativity. It is the magical factor that leads to solutions for complex problems and spectacular designs
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Categories: Blog, Industrial Design, Medical Product Design, and Plastic Design.

How to Design with Passion and Love It

Isn’t every industrial designer fueled by creative passion? Well…not always. It takes hard work, courage, knowledge, talent and vision to design a product that embodies your personality. Designing with passion means that you are willing to make a bold, creative statement that reflects your sense of taste and appreciation of beauty expressed through your design. You are also willing to run the risk of being rejected, criticized, possibly ridiculed, or laughed that by those commenting on your creation. A rejection of your design is symbolic of a rejection of you as a person and can be hurtful at times. It’s
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Categories: Blog, Ergonomics, Industrial Design, Medical Product Design, Plastic Design, and Rotational Molding.